By Ben Sin
January 14, 2014


When Red Bull first came to fame in the early 2000s, their marketing campaign centered around New Yorker style cartoons focusing on the boring life of a bespectacled middle-aged man and how Red Bull gave him wings. But in recent years, the brand has focused on extreme sports, and the result is crazy stuff like this:

Venezuelan BMX rider Daniel Dhers doing bicycle tricks off a halfpipe on a moving truck in Peru.



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