The Atlanta Hawks Commissioned a 700-pound, 3D billboard of Paul Millsap

Thursday March 20th, 2014

millsapbillboard2 @GroupCSE

Take a stroll along Georgia's Interstate 85 North in the coming days and you might see something odd - a 700 pound, fifteen foot tall, 3D billboard of Atlanta Hawks power forward Paul Millsap.

Currently sitting as the eighth seed in the NBA's Eastern Conference, the Hawks are hoping the monstrosity of a billboard will help grow not only the franchise's name but also that of Millsap, who has emerged as one of the franchise's best players.

"We've always done a fair amount of outdoor signage," said Peter Sorckoff, the Hawks' senior vice president of marketing. "We're competing against a lot of other options in the entertainment space and our managing partner Bruce Levenson wanted us to do something big to blow people away."

So the team went to Atlanta-based Chisel 3D, which built its Millsap out of steel and foam. It took a month, and at 15 feet tall, the 3D Millsap is more than double the actual height of the 6-foot-8 Millsap.

The Hawks believe the billboard will be viewed by over 660,000 people per week which sounds like a pretty wise investment. It should also protect all the crops in the greater Atlanta-area.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.