University of Oregon's football tickets for 2014 will have scratch-and-sniff panels on them.
The University of Oregon athletic department is known for pushing the envelope when it comes to marketing, with futuristic uniforms and unconventional court designs, but they are using an old favorite in a new way this season, with scratch and sniff football tickets.
In the first peek the ticket office sent out on Twitter, the team's game against Michigan State will be sponsored by Carls Jr. and feature a presumably burger scented sticker.
Also on Extra Mustard: Concession Food Item of the Week: The Pulled Pork Parfait
Whether different games will have different scents is unknown, but they can probably expect a low turnout for any Waste Management sponsored Saturdays.