Oregon football tickets will be scratch 'n' sniff this season

University of Oregon's football tickets for 2014 will have scratch-and-sniff panels on them.

The University of Oregon athletic department is known for pushing the envelope when it comes to marketing, with futuristic uniforms and unconventional court designs, but they are using an old favorite in a new way this season, with scratch and sniff football tickets.

We've added various features to our @WinTheDay season tks over the past 12 yrs ▬ This one is no exception.#GoDucks pic.twitter.com/ilW9Q1Ev9P

— Oregon Duck Tickets (@OregonDuckTix) July 31, 2014

In the first peek the ticket office sent out on Twitter, the team's game against Michigan State will be sponsored by Carls Jr. and feature a presumably burger scented sticker.

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Whether different games will have different scents is unknown, but they can probably expect a low turnout for any Waste Management sponsored Saturdays.

[Lookit]

-Brendan Maloy