LeBron James' return to Cleveland has received an astronomical amount of attention and the spotlight is only getting brighter as the NBA regular season begins Tuesday night.
Sprite's newest ad featuring the Cavaliers' star shows that LeBron already played his first "home game" when he returned to a recently renovated Akron park.
Patterson Park received a full makeover for the ad, courtesy of Sprite and street artist Futura, before hosting an all-day basketball camp and tournament that culminated in an appearance from James.
A 30-second version of the ad will run when Cleveland opens its season on TNT on Thursday night.
- Brendan Maloy