Over a year after its release, people are still going crazy for Frozen. The Disney film was the ninth-most searched term on Google in 2014.
So the Northwestern women's basketball team's Frozen-themed promotion on New Year's Day seems like a good idea.
Northwestern's football team isn't playing in a New Year's Day bowl game, or any bowl game, so fans should be able to head to the arena in their Frozen costumes for discounted tickets.
- Dan Gartland