Rex Ryan throws a challenge flag in Tony Romo's pizza in new ad

Buffalo Bills new head coach Rex Ryan is as passionate about pizza crust as he is about football, and he has the challenge flags to prove it in a new Pizza Hut ad.

[youtube:https://www.youtube.com/watch?v=fmH3yiBOc7k]

Buffalo Bills new head coach Rex Ryan is as passionate about pizza crust as he is about football, and he has the challenge flags to prove it in a new Pizza Hut ad.

The coach tosses the flag into the face and pizzas of various non-crust eaters in the name of the chain's new "triple cheese crust", and even Dallas Cowboys quarterback Tony Romo is not immune from the challenge treatment.

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Ryan has had a pizza-filled tenure since taking the Buffalo Bills job earlier this month, as he also got a pizza with his name written on it as a welcome gift from the team.

- Brendan Maloy