Stephen Curry, James Harden and Anthony Davis are the cover athletes for NBA 2K16, with Spike Lee serving as the game's director.
Featuring the tagline "Be the Story," the popular First Team All-NBA members will share honors on the front of the game's packaging and marketing push.
"I'm guessing every one of us grew up dreaming of the moment we'd be on the cover," Davis told USA Today of the video game franchise, now in its 15th year of existence. "I've seen so many players I know head off and put on a suit with all those balls (for motion-capture duty); it looks so fun."
NBA 2K16 is also the newest 'Spike Lee joint,' with the Academy-Award winning director and screenwriter and noted basketball fanatic lending his creativity to the game's MyCareer mode, which puts gamers and their created players through the challenges of NBA life both on and off the court. The game is set to release this fall.
"We follow a kid through the trials and tribulations of being a top high school player and the decisions he has to make," Lee told USA TODAY. He says that although he managed to master the intricacies of a 12-day motion-capture shoot at 2K Games' Bay Area studios, his video game skills leave a lot to be desired.
USA Today reports Lee has put together around 12 hours of in-game theatrics and drama.
"We added MyCareer in 2012, and we've always been trying to make it more and more of a real story, like a film with drama," 2K spokesman Ryan Peters says. "We just told Spike, 'You transform the narrative, and we'll change that into digital polygons.' And he did that, bringing a protagonist and antagonist to the story."
- Jeremy Woo