Hispanics are reshaping sports in America. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren’t athletes: the coaches, journalists, CEOs and other innovators who shape American sports culture and industry.This list, which is unranked, defines influence by how each person affects the fan experience. These household names don't just offer a diverse perspective—they enrich the American sports landscape.
Linda G. Alvarado
Occupation: Co-owner, Colorado Rockies
Alvarado is the President and Chief Executive Officer of Alvarado Construction and President of Palo Alto, Inc. Restaurant Company. After making her fortune in the business world, she turned to the sports world. Alvarado became the first Hispanic female co-owner of a major league team, and the first woman ever involved in a formal bid for ownership of a major league baseball team, when she became co-owner of the Rockies. Alvarado was inducted in the National Women’s Hall of Fame in 2003. She has long been a stout advocate for diversity in the work place, especially involving Hispanics. "We advocate for Hispanics and other ethnicities, genders and diverse groups because there is an underutilized talent pool seeking opportunity to create value to the growth and success of the company," she told Hispanic Executive in 2015.
Occupation: Executive Vice President of Baseball Operations/General Manager, Detroit Tigers
Avila began his coaching career as an assistant at St. Thomas University, his alma mater. He was promoted to head coach and served as the school’s athletic director until 1992, when he joined the Florida Marlins and became the director of Latin American operations. Under Avila’s guidance, the Marlins signed 1997 World Series MVP Liván Hernández, who led Florida to their first title in franchise history. In 1998, Avila was promoted to director of scouting and signed 16-year-old Miguel Cabrera, who would become one of baseball’s best hitters, a year later. He was hired as the assistant general manager and vice president of the Detroit Tigers in 2002 and remained in the role until 2015, when he was pro