Angel Reese's Reebok Ad Excites Fans for Sneaker Launch

The highly anticipated Angel Reese 1 just got a new ad that is exciting fans.
The Reebok Angel Reese 1 "Mebounds" colorway.
The Reebok Angel Reese 1 "Mebounds" colorway. | Reebok

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Ahead of the highly-anticipated launch of WNBA star Angel Reese's first signature shoe, Reebok has premiered a new commercial to celebrate the moment.

The two-time WNBA All-Star for the Chicago Sky leads the brand's "Fuel" campaign that highlights how Reese has been able to embrace criticism and transform it into power, both on and off the court.

The most-followed WNBA player on Instagram - with more than 5 million followers - Reese is a powerhouse on the hardwood and in the marketing world.

Averaging a double-double this season with 14.7 points and 12.6 rebounds per game, she is the latest signature shoe athlete with the Angel Reese 1 hitting stores this week.

Arriving in three colorways - "Mebounds," "Diamond Dust" and "Receipts Ready," all reflecting her personality - the Angel Reese 1 features her signature logo on the tongue, Reebok's patented Energy Return System technology underfoot and a molded TPU upper inspired by Reese's elegance and strength while providing stability and durability, according to the brand.

Reebok's new marketing campaign showcases Reese’s unapologetic spirit, her trailblazing ways and how she has transcended basketball and sports to represent something bigger and bolder.

“Every comment, every doubt - it all fuels me on the court,” Reese said.

“At the same time, I draw energy from my teammates, my family, and everyone who believes in me. ‘Fuel’ is about rising above the negativity and turning it into strength.”

In addition to her sponsorships and philanthropy, Reese is also a podcast star with her "Unapologetically Angel" show one of the most popular today and her signature shoe process with Reebok was featured in the Netflix docuseries "Power Moves."

In the series, President of Reebok Basketball - her mentor of sorts and fellow LSU alum Shaquille O'Neal - set to revamp the iconic brand through new athlete partnerships and product launches, like the Angel Reese 1 and Engine A.

The Angel Reese 1 ($120) launches globally on Sept. 18th on Reebok.com at 10 a.m. EST and select retailers worldwide.

Stay locked to Sports Illustrated's Kicks On SI for all your sneaker news from the basketball world and beyond.

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Published | Modified
Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com