Skip to main content
South Side Hit Pen

Today in White Sox History: November 1

Well ... we had to come up with something for this day, although if you didn't know better, this series is ... trending downward.

Ugh: Don't get me started. (Choose Chicago)

2016 — A name change went into effect at the stadium formerly known as U.S. Cellular Field. The Guaranteed Rate mortgage company, based in Chicago, signed a 13-year agreement with the White Sox for stadium naming rights, renaming the ballpark Guaranteed Rate Field. The announcement was met with a storm of ridicule by many (including the Chicago Bears and Chicago Cubs), who tweeted out negative comments. The downward arrow logo for the company also was met with criticism by many Sox fans, who felt that was not an appropriate connection with a baseball team, particularly one that had been struggling for several seasons. According to reports, the White Sox asked the company to change the logo’s direction but were refused.

Loading recommendations... Please wait while we load personalized content recommendations


Published
Mark Liptak
MARK LIPTAK

Mark Liptak is originally from Chicago and has been a White Sox fan since 1960. He and his wife Zoe reside in Pocatello, Idaho where he is the radio voice as part of Idaho State athletics in volleyball, football, women's basketball and softball.

Share on XFollow KaboomLip