What do you get when you combine Facebook’s desire to control all things media and LaVar Ball’s thirst for airtime? A show about the Balls on Facebook.
Deadline reports that Facebook has greenlighted a documentary series about the Ball family. The project doesn’t have a name yet and it’s unclear how many episodes there will be or how long they each one will be. (Facebook also ordered a feel-good series featuring Mike Rowe of Dirty Jobs fame.)
After emphasizing raw live video last year, Facebook is making a push into high-quality video content. The company has also signed a deal to stream more than a dozen UEFA Champions League next season.
The eldest Ball child, Lonzo, was taken second in this year’s NBA draft by the Lakers. The middle son, LiAngelo, will be a freshman on the UCLA basketball team this season and LaMelo, the youngest, will be a high school junior.