Stories Behind Atlanta Hawks Uniform History with Tom O'Grady
If nostalgia is a drug, then Tom O'Grady is Albert Hoffman. A scientist that unknowingly set an entire generation's minds on fire. O'Grady's laboratory was the NBA league office, where he served as the first creative director from June 1990 through early 2003.
There were no creative services, no in-house design, or branding. Before sports design was an actual industry, O'Grady reported to only two bosses - Rick Wells and commissioner David Stern. O'Grady and his team created the best uniforms the league would ever see, which stand the test of time.
If O'Grady is the chemist, Mitchell & Ness is Ken Kesey. The company has exploded in popularity thanks to fans enduring love of throwback uniforms and authentic apparel. I had the great pleasure of speaking with the mastermind behind so many of our favorite uniforms.
Since leaving the NBA, O'Grady has started his own company, which works closely with professional sports teams and leagues. Gameplan Creative is a brand agency comprised of a multi-talented team of corporate branding agency professionals with extensive creative and technical skills in sports design, advertising, animation, brand identity, graphic design, marketing, and video production. Huge thanks to Tom for his generosity, candidness, and gift to the game.
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