Dallas Basketball

Mavs, Wings Announce Historic Multi-Year Partnership

The two Dallas professional basketball teams came together on Sunday to join forces in a historic partnership.
Michael Mulford|
Mavs, Wings Announce Historic Multi-Year Partnership
Mavs, Wings Announce Historic Multi-Year Partnership

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Dallas Mavericks

On Sunday, the WNBA's Dallas Wings announced a multi-year partnership with the Dallas Mavericks, which will include a Mavericks-sponsored patch on the Wings' uniforms. 

The sponsorship with the Mavs is through Girls Empowered by Mavericks, which focuses to inspire young women between the ages of 9-14 with the use of physical activity to help in their development. The GEM initiative helps to guide success within young females through programs such as education, financial literacy, both mental and physical health, and sports.

"The Mavericks have worked hard to build the best youth-focused programming in the NBA," stated Wings President & CEO Greg Bibb in a press release on Su. "We are incredibly proud to partner with their organization to extend and expand the GEM program's reach throughout North Texas. We are grateful to Cynt Marshall, Mark Cuban and the Mavericks leadership for their commitment to this innovative sponsorship and we look forward to working with them to empower girls through the sport of basketball."

With this partnership, the Wings become the first WNBA organization to sign this kind of direct partnership with an NBA franchise that has a differing ownership group. This alliance will provide basketball camps, health and wellness clinics presented by UT Southwestern, financial empowerment courses presented by TIAA, and a number of workshops focused around leadership, inclusion, and academics. 

"The Dallas Mavericks are proud to work alongside our local WNBA team, the Dallas Wings, to further the empowerment of young girls in North Texas," said Dallas Mavericks CEO Cynt Marshall. "We see GEM participants as the talent pool to represent future women in sports, business and other careers, and we are emboldened to move the needle towards female representation and equality."

The Wings will sport their new uniforms with the GEM patch starting in today's game against the Chicago Sky.

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Michael Mulford
MICHAEL MULFORD

Michael Mulford is a writer/editor for Dallas Basketball, where he extensively covers the Dallas Mavericks. He also covers the Chicago Bulls as the Managing Editor for Bulls Wire of USA Today Sports Media Group. Mulford grew up in the Dallas-Fort Worth area and graduated from the University of North Texas in 2016 with a bachelor’s degree in Recreation, Event, and Sports Management. He began his pursuit of sports writing in 2017 with Dallas Sports Fanatic, where he covered the Mavericks’ G League affiliate, Texas Legends. He then became the Managing Editor of Dallas Sports Fanatic just one year later and has covered the Mavericks as a credentialed media member since 2018, including covering numerous playoff games between 2021-22 and covering the team at NBA Summer League in Las Vegas in 2019. In his time covering the Mavericks, Mulford has conducted numerous interviews for exclusive stories including with Mavericks owner Mark Cuban, Mavericks legend Dirk Nowitzki, former Maverick and current VP of Basketball Ops Michael Finley, former Mavericks GM Donnie Nelson, and more. You can follow and interact with Mulford on Twitter at @TheMulf.

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