Carmelo Anthony Launches Production Company Creative 7

Carmelo Anthony has pushed back the ticking clock on his once-fading NBA career. His contract expires at the end of this season, but there's no reason to believe the 36-year-old won't be back with the Trail Blazers going forward. Even if he's not, odds are that Anthony will be donning another team's uniform rather than hanging it up altogether.

Regardless, Anthony already knows where much of his off-court attention will be focused from now on.

The future Hall-of-Famer on Tuesday launched Creative 7, a production company with co-founder Asani Swann that focuses on telling stories of underrepresented groups and unheard voices via film, television, documentaries, podcasts and more.

Anthony, for years a proponent of and participant in social activism, told Variety that the goal of Creative 7's projects is to help spark change that drives real-world differences.

“Storytelling brings people together, and it can serve as a vehicle for propelling larger societal conversations and understanding,” Anthony says. “We are interested in all types of stories that have the power to serve as catalysts for the change we wish to see in the world.”

Creative 7, named after Anthony's number with the New York Knicks, is collaborating with the production teams behind Get Out and BlacKkKlansman, as well as veteran producer Will Packer of Girls Trip and Night School fame. Anthony's outfit is also working with Plan B, Brad Pitt's longtime production company.

One Creative 7 project already in the works tells the story of the Jersey 4, a group of young Black and Hispanic men unjustly shot and wounded by New Jersey state troopers during a 1998 traffic stop. Anthony's production company is also developing a mini-series on Muhammad Ali and Malcolm X called Blood Brothers.

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