Cowboys Country

Dallas Cowboys Embarrassing Loss to San Francisco 49ers Seen By Record-Setting Audience

The Dallas Cowboys laid down and took a 42-10 beating from the San Francisco 49ers for all of America to see.
Dallas Cowboys Embarrassing Loss to San Francisco 49ers Seen By Record-Setting Audience
Dallas Cowboys Embarrassing Loss to San Francisco 49ers Seen By Record-Setting Audience

NBC's "Sunday Night Football" pregame festivities made sure that the viewers knew  they were about to witness one of the most anticipated matchups of the regular season with the Dallas Cowboys facing the San Francisco 49ers at Levi's Stadium on Sunday.

And based on the record-setting viewing numbers, it's clear that fanbases for two of the most legendary franchises in the sport agreed with all the hype. But instead, 26.1 million viewers watched the Cowboys - as receiver CeeDee Lamb phrased it - "(Bleeped) the bed" in a 42-10 blowout loss to the defending NFC champs. This marked the most peak viewers NBC has had for a Week 5 game.

The audience stats are far from the only numbers that set a new mark, as the Cowboys scored a season-low 10 points and gave up more points (42) than they had through the first four games combined (41). A defense that looked all-world to begin the season instead allowed the Niners to finish tied for the second-most points ever scored in a game in the all-time series.

Cowboys defensive coordinator Dan Quinn's usually stout defense was anything but.

"When you get your (butt) kicked, you really only got a couple choices in a fight: You pout about it or you get back up and say, ‘Bring it on’ and you get rocking again," Quinn said. "We’re not going to let this game beat us twice.”

The Cowboys will look to prove that the blowout loss is fueling them forward when they take on the Los Angeles Chargers at SoFi Stadium on Monday night.


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Zach Dimmitt
ZACH DIMMITT

Zach Dimmitt was born and raised in San Antonio, Texas and received his Bachelor’s Degree in journalism at the University of Texas at Austin in 2022. He currently is an editor and contributor across several ON SI team sites, including Deputy Editor for Texas Longhorns On SI and Texas A&M Aggies On SI, and contributes to the On SI channels for the Oregon Ducks, Baltimore Ravens and Tennessee Titans. Zach started with SI’s Fan Nation network in 2021, providing extensive coverage of the NFL and NBA along with college football and basketball. During his career, Dimmitt has published thousands of stories and reached millions of people across multiple fan bases. You can follow him on X at @ZachDimmitt7.

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