FRISCO - Dak Prescott can now toast one new contract as he waits for another - and he'll surely toast by sipping an Anheuser-Busch product.
“He’s signing a long-term deal with 'America’s beer,'' a source tells Sports Business Journal, "before he signs one with 'America’s Team."
That's right. The Dallas Cowboys QB, who will be involved in negotiations with his NFL team regarding a long-term contract that both sides insist they desire, has closed a deal to be a spokesman for Anheuser-Busch InBev and their products, which include Bud Light and "possibly some of the brewer’s rapidly expanding portfolio of hard seltzer brands,'' SBJ reports.
There is big money to be made via the Cowboys, of course. Prescott played last year on the franchise tag at $31.4 million (guaranteed, so he got paid despite his season-ending injury sustained in Week 5) and he can be tagged again, with his salary for 2021 at about $38 million. Last year, as CowboysSI.com was first to report, Dallas offered Prescott a five-year deal worth $35 million APY with guaranteed money nearing $110 million. (Prescott's agent, Todd France, declined, pushing for a shorter-term deal.)
In the meantime, there is big money to be made as a corporate spokesman. Prescott's other sponsorships have included Pepsi, Beats, PlayStation, Sleep Number and Dannon, AT&T, Adidas, Beats by Dre to Campbell's Soup, 7-Eleven, New Era, Citi and Direct TV.
Some outlets have pointed out that Dak's beer sponsor might be in conflict with the Cowboys' beer sponsor. We'd suggest a more important point here: When the two sides begin to accelerate contract talks, look for the Jones family to note that Prescott's association with "America's Team'' is a major reason why he has so many major sponsors.
SJB also points out, "Restrictions on the use of active athletes in beer advertising have loosened up in recent years. Active players can now appear in beer ads, but not in uniform, nor can they 'directly endorse' the product, which is certainly open to interpretation.
Prescott's campaign may be social-media-related, which creates some gray area. Also noteworthy: NFL owners frown on their players endorsing beer ... but will allow the owners (see Jones, Jerry) to do so.
The Cowboys' deadline to use the tag (which can simply be a placeholder while negotiations continue) is March 9. The two sides then have until mid-July to forge a new deal.
But either way, Dak Prescott can now toast to himself.
CONTINUE READING: Cowboys Contracts: The Solution To Dallas' Dak Dilemma