Cowboys Country

Cowboys Hosting All-Star Bowl: Shrine Over Super?

Passed over by the NFL to host another Super Bowl, the Dallas Cowboys instead landed college football's East-West Shrine Game.
Richie Whitt|
Cowboys Hosting All-Star Bowl: Shrine Over Super?
Cowboys Hosting All-Star Bowl: Shrine Over Super?

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There will be, after all, a post-season football game full of All-Stars played at the home of the Dallas Cowboys.

Not the NFL's Super Bowl, which this year again passed on a return date to AT&T Stadium in Arlington. Instead, college football's storied East-West Shrine Game will be played in at the team's headquarters in Frisco.

The Cowboys announced Monday that the 99th annual game showcasing the best in college football will be at The Star's Ford Center February 1, 2024.

Recognized as the oldest college football all-star game in the country, it will bring to North Texas approximately 130 college football players from 100 universities showcasing their skills in front of NFL scouts and a national television audience.

Some of football's greatest athletes and coaches have been part of the tradition of the East-West Shrine Bowl, including Cowboys icons Roger Staubach, Bob Lilly and Randy White, and NFL Hall of Famers such as “Mean” Joe Greene, Tom Brady, Walter Payton, Lawrence Taylor, John Elway, and Gale Sayers.

“The game is a fixture in college football," said Cowboys vice president Stephen Jones, who also revealed during the press conference that his team would not be signing coveted free-agent receiver DeAndre Hopkins. "We look forward to bringing the best college football players in the country to Frisco in the spirit of helping Shriners Children’s care for young patients around the world.”

The Cowboys are also hosting their coaches clinic for the first time since the pandemic, with Mike McCarthy addressing youth and high school coaches from the area.

Owner Jerry Jones and his team are hopeful of hosting another Super Bowl, but have in years been passed over by the NFL in the wake of the debacle in 2011 that featured an ice storm and fan lawsuits over tickets.

For now, the Cowboys will settle for hosting not the Super Bowl but the Shrine Game.

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Richie Whitt
RICHIE WHITT

Richie Whitt has been a sports media fixture in Dallas-Fort Worth since graduating from UT-Arlington in 1986. His career is highlighted by successful stints in print (Fort Worth Star-Telegram, Dallas Observer), TV (NBC5) and radio (105.3 The Fan). During his almost 40-year tenure, he's blabbed and blogged on events ranging from Super Bowls to NBA Finals to World Series to Stanley Cups to Olympics to Wimbledons to World Cups. Whitt has been covering the NFL since 1989, and in 1993 authored The 'Boys Are Back, a book chronicling the Dallas Cowboys' run to Super Bowl XXVII.

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