Deion Sanders Shuts Down Rumors He’s Using Cowboys As Leverage With Two Words

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The Deion Sanders to Dallas story is not going anywhere if ESPN has anything to say about it. The network has committed a huge chuck of their morning programming to the topic over the last few days based on pure vibes.
While everyone clearly wants this to happen from a content standpoint, there's nothing but rumors about Jerry Jones and Deion Sanders both being interested so far. Some people have gone so far as to suggest that Deion might just be using this as leverage to negotiate a bigger contract with Colorado, which Deion shut down in a text to ESPN's Adam Schefter explaining why he doesn't have to do that.
"A lot of people out there now are saying that Deion Sanders is using this as a leverage ploy to get more money from Colorado. ... [Deion] said, 'That ain't true, and I don't need any negotiating ploy. I'm me.'" 👀
— Get Up (@GetUpESPN) January 16, 2025
—@AdamSchefter on Deion Sanders and the Cowboys pic.twitter.com/AQOcTAYXy9
"That ain't true. And I don't need a negotiating ploy. I'm me."
"I'm me" was such a hit with the Get Up crew that they had read the text on air again as they had the exact same conversation about an hour later, right before they turned the airwaves over to First Take to continue talking about Deion in Dallas.
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Stephen Douglas is a senior writer on the Breaking and Trending News team at Sports Illustrated. He has worked in media since 2008 and now casts a wide net with coverage across all sports. Douglas spent more than a decade with The Big Lead and previously wrote for Uproxx and The Sporting News. He has three children, two degrees and one now unverified Twitter account.
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