Steelers' JuJu Smith-Schuster Files Trademark for Apparel and Accessory Marketing

The Steelers wide receiver is looking to add his own phrase to his TEAM JUJU LLC brand.

PITTSBURGH -- Possibly the most marketable member of the Steelers locker room, JuJu Smith-Schuster, is looking to land a trademark for his brand. 

According to ESPN's Jeremy Fowler, Smith-Schuster has filed for a trademark on 'IT'S LITTY,' looking to use the phrase for apparel and cell phone accessories. His attorney Darren Heitner is handling the filing under the TEAM JUJU LLC corporate entity. 

Steelers WR JuJu Smith-Schuster has filed a trademark for 'IT'S LITTY,' primarily for use on apparel and cell phone accessories. Attorney @DarrenHeitner is handling the trademark, which is filed under the TEAM JUJU LLC corporate entity.

— Jeremy Fowler (@JFowlerESPN) June 10, 2020

Smith-Schuster is the latest athlete to file for a trademark on a memorable phrase. Miami Dolphins defensive tackle Davon Godchaux is in efforts to trademark 'ChauxDown,' and Los Angeles Chargers wide receiver Mike Williams filed to trademark 'WHOLE LOTTA.' 

Smith-Schuster is entering the final year of his rookie contract and is set to make $1.037 million this season. 

Noah Strackbein is a Senior Writer with AllSteelers. Follow Noah on Twitter @NoahStrack, and AllSteelers @si_steelers.