Jeremy Lin Propels Knicks To Record-Breaking Ratings On MSG

It's obvious to everyone under the sun that Jeremy Lin has become quite popular, but here's how popular -- the New York Knicks announced today that their last two games were the highest-rated regular season events on MSG since the network began tracking household ratings in the 1988-89 season, according to the AP.

The last two locally televised Knicks games -- both losses, one Friday to the Hornets and one Monday to the Nets -- were each watched in more than 540,000 households and drew ratings above 7.3.