LA Times will no longer cover USC or UCLA practices
The L.A. Times will no longer provide coverage of USC or UCLA practices, according to Big Lead Sports. The publication has competed against the two schools' own media outlets for traffic and influence and announced its new policy Wednesday morning via Twitter:
https://twitter.com/cfosterlatimes/statuses/250960716843073536
Given the proliferation of social media and blogs, schools no longer rely on traditional news sources in the same way that they used to:
Athletic programs now have their own websites and their own twitter accounts and Facebook pages, and they want to break news on them to generate traffic and connect with fans – and more than anything, slant coverage in a positive night.
