NFL to allow Jaguars to market in United Kingdom

The Jacksonville Jaguars will call Wembley Stadium in London home in coming seasons. (Getty Images)

The NFL will grant territorial marketing rights in the United Kingdom to the Jacksonville Jaguars, according to a report from the Sports Business Journal.

The Jaguars already had plans to play one regular season game per year in London from next year until 2016, and the marketing push is designed to work with that schedule to make the Jaguars the U.K.'s representative in the NFL.

With this new allowance, the Jaguars can sign marketing and sponsorship deals with companies in the United Kingdom, provided they are not direct competitors with the NFL's sponsors. Though the NFL has played regular-season games in London in the past, this is the first time a team has been granted exclusive control over the marketing rights in the country.