By Scooby Axson
February 17, 2014

LeBron James is averaging 26.3 points and 6.9 rebounds this season. (Jesse D. Garrabrant/NBAE via Getty Images) LeBron James is averaging 26.5 points per game this season. (Jesse D. Garrabrant/NBAE via Getty Images)

Miami Heat forward LeBron James raked in $42 million in endorsements last year, leading all NBA players, according to figures posted Monday by Forbes.

Rounding out the top five of top basketball endorsers are Los Angeles Lakers guard Kobe Bryant ($34 million), Chicago Bulls guard Derrick Rose ($21 million), Oklahoma City Thunder forward Kevin Durant ($14 million) and Miami Heat guard Dwyane Wade ($12 million).

According to Forbes, the NBA’s top 10 endorsers made $155 million last year.

It dwarfs the totals in baseball and football. MLB’ s 10 biggest endorsers earned less than $30 million off the field last year with only Derek Jeter and Ichiro Suzuki (all in Japan) making more than $3 million from sponsors and merchandise. The NFL’s top 10 made $55 million from endorsements, led by Peyton Manning at $12 million in 2013. The NHL lags even further behind with the 10 biggest stars making $15 million cumulatively.
GOLLIVER: Photo Diary: Behind the scenes from 2014 NBA All-Star Weekend in New Orleans

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