Adidas has unveiled the uniforms and apparel for this year's NBA All-Star Game on Feb. 14 in Toronto, the league announced.
The uniforms incorporate elements from Canadian culture and Toronto’s NBA history.
“This is the first NBA All-Star Game to be played outside the United States, and it is a very exciting time for basketball in Canada,“ Adidas global basketball general manager Chris Grancio said in a statement. “To honor this global celebration and pay tribute to Toronto – the site of the NBA’s first game – we’ve incorporated design elements that are inspired by the city’s basketball history, sports culture and unique fashion scene to make an All-Star collection that players and fans will love.”
Canada’s maple leaf, the city skyline and NBA logo will be featured on the back of player jerseys. The color scheme of the black and gold on the jock tags play off the Toronto Raptors’ alternate uniform colors and claw logo. Players will also wear warm-up jackets that will display how many All-Star teams each respective player has played in. Others will have patches for accolades such as Rookie of the Year, MVP, All-Star Game MVP and NBA champions.
The All-Star jersey will feature a small logo from Kia in the upper left corner of the jersey. The deal was negotiated Turner Sports and the car company and will also be found on the retail jerseys that fans will be able to purchase for $70 to $110 depending on the material. Merchandise will go on sale in January.
- Christopher Chavez