Kyle Whittingham has one word to describe Michigan, Ohio State rivalry

As the new head coach of Michigan, he was asked what the rivalry is going to be like under his watch.
Junfu Han / USA TODAY NETWORK via Imagn Images

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New Michigan head coach Kyle Whittingham will have to get fully entrenched in the Michigan, Ohio State rivalry, but he understands the high stakes of rivalry games. During his time at Utah, the Utes would battle BYU in what was called the 'Holy War' -- another big-time rivalry in football.

Appearing on Wake Up Barstool, Whittingham was asked by Dave Portnoy about the rivalry with the Buckeyes. He was asked what the rivalry with Ohio State was going to be like under his watch.

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Whittingham, a friend of Urban Meyer, said the best word to describe the rivalry is going to be 'intense'.

Michigan coach Kyle Whittingham
Junfu Han / USA TODAY NETWORK via Imagn Images

"Well, you know what? Urban Meyer, a good friend of mine," Whittingham told Portnoy. "I learned about the rivalry from him when he was there — that team down South, I should say. And he's indoctrinated me on the whole thing. 

"It's going to be intense. I can tell you that right now. Intensity is probably the word that fits best. And I've noticed the signs up in the facility here: No red, no green in the building. And so I feel it. As you mentioned, I've been involved in a pretty bitter rivalry with the Holy War. And so I'm looking forward to it. I'm excited about it."

Back in 2024, when Michigan upset Ohio State in Columbus, the Wolverines planted their flag on the 50-yard line. Will Whittingham implement a no-flag-planting policy? As of now, he isn't sure.

"Not yet. Let me think about that. Yeah, I don't know about that yet."

Michigan flag planting
Joseph Maiorana-Imagn Images

Instilling his style of football at Michigan

The Wolverines are still trying to fill out their roster for the 2026 season. Michigan has seen a lot of attrition since Sherrone Moore was fired and the new staff was brought in. The Wolverines might be behind the 8-ball, but Whittingham is excited to get working with this new roster -- starting in the weight room.

"We'll find out, but I'm excited about our new strength coach and getting in the weight room with these guys," said the new Michigan head coach. "That's where it really starts. You start that mental toughness, that discipline, that physicality in the weight room — and we'll be in the weight room starting next week and get after it. I'm really anxious to start working with these guys."

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Trent Knoop
TRENT KNOOP

Trent began writing and covering Michigan athletics back in 2020. He became a credentialed member of the media in 2021. Trent began writing with Sports Illustrated in 2023 and became the Managing Editor for Michigan Wolverines On SI during the 2025 football season. Trent also serves as the Publisher of Baylor Bears on SI. His other bylines have appeared on Maryland on SI, Wisconsin on SI, and across the USA TODAY Sports network. Trent’s love of sports and being able to tell stories to fans is what made him get into writing.

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