Adidas Unveils Smartwatch Fitness Tracker to Compete with Nike's FuelBand

Thursday October 17th, 2013


Adidas will not only be battling Nike for the rights to sign Andrew Wiggins sometime next May -- supposedly, Adidas is ready to offer the Kansas Jayhawk star $180 million, and Nike is said to be willing to match any figure -- but the three stripes will also be battling the swoosh in wristband fitness trackers.

The German sports apparel giant announced at San Francisco's GigaOM's Mobilize conference that it will be releasing a "smartwatch", named miCoach SMART RUN on November 1 that will monitor heart rate, location, speed of movement, and GPS tracking. Priced at $399, the "Smart Run" costs more than double the price of Nike's Fuel Band ($149), though the Adidas tracker offer more functions (it will...tell time!).


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