By Ben Sin
January 07, 2014

Jeremy Lin's contract with Nike expired recently, and when Adidas offered Lin a contract, Nike chose not to match—eerily reminiscent of the Knicks choosing not to match the Rockets' contract for Lin a year and half ago. So now Lin is an Adidas man.

To celebrate—and to perhaps show his new sponsors some marketing love—Lin had Rockets teammates Dwight Howard, Patrick Beverley, and Omri Casspi—all under Adidas themselves—shave three stripes into the side of his head. The result was the touching, heartfelt video above.

Bloomberg

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