The Panthers buried a hidden message in their tweets, for some reason

This is how bored NFL teams are.

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We’re way, way deep in the NFL offseason and everyone associated with the league is bored as hell—even the teams. The Panthers are so bored they’ve spent the last three days using Twitter to make a reference to a 27-year-old TV show.

I’ll embed the first couple ones, just so you get the gist.

And it goes on like that for 35 more tweets to spell out the theme song to The Fresh Prince of Bel-Air. The dedication is impressive and it must have been tough to find a way to tweets with the right word, but why? It’s a clever concept, for sure. Why not use this construct to actually make a good an actual good joke?

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Published Jul 7, 2017 | Modified Jul 7, 2017

DAN GARTLAND

Dan Gartland writes Sports Illustrated’s flagship daily newsletter, SI:AM, and is the host of the “Stadium Wonders” video series. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).

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