Detroit Pistons 2022-23 Brand Campaign Release
Earlier today, the Detroit Pistons debuted their 2022-23 brand campaign "Different By Design." The preliminary visual of this campaign can be viewed here and is streaming across Pistons' social media and at Pistons.com.
In the dawn of a new age of Pistons basketball, this will be the first of many efforts to establish the freshly fortified culture of the Motor City. The entire release regarding this brand campaign is below:
Narrated by Big Sean, the “Different by Design” spot illustrates what makes Detroit, Detroit – a city built on being purposefully different and embracing a uniqueness unlike any other community – and how Detroit Basketball has always been constructed with intent and with a focus on toughness and blue-collar mentality different than any other team in the NBA.
“Detroit’s story is different. Not just any ol’ different.
Like the Phoenix risen into something new different.
We tapped in – ready to put on for our city.
Every move made with purpose. Every change built on experience...”
Told through the perspective of following the Pistons’ opening night basketball through a journey of the city, “Different by Design” features cameos from Pistons’ legends Ben Wallace and Dave Bing, tap dancer and future Pistons court muralist, Rick Williams, and muralist Tony Lee as fans are reminded of the identity of Detroit, a city built behind the auto industry, Motown music and hard work on and off the court.
The spot also features iconic Detroit locations and architecture including The Spirit of Detroit, the Horace E. Dodge Fountain and the Guardian Building before reaching its final destination and the home of Detroit Pistons basketball, Little Caesars Arena. Big Sean concludes the spot by launching the ball in the air signifying the beginning of the 2022-23 season and letting it be known one more time that Detroit isn’t “different because they say so, we’re different by design.”
“Different by Design” was directed by Detroit-native Lawrence Lamont and features music from Detroit-native Jay Norman, the owner of Detroit-based Verse and Hook, the production house that created the track. The spot is currently airing during advertisement spots on local television networks, with additional versions running on social channels and Pistons.com.
