Follow along for updates on the biggest moments, storylines, highlights and plays from Super Bowl 51 between the Atlanta Falcons and New England Patriots. 

By The SI Staff
February 05, 2017

What looked like it was going to be a blowout turned into one of the greatest Super Bowls of all time, as Tom Brady and the New England Patriots rallied to score 31 unanswered against the Falcons in the 2nd half to send the game to overtime, ultimately prevailing 34–28 to claim their fifth ring of the Brady/Bill Belichick era. Catch up on all the biggest highlights, moments and commercials that you missed below. 

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The Patriots came back from down 25 points against the Falcons to win their fifth title and complete the largest comeback in Super Bowl history.

James White ran the ball in on second and goal, diving across the goal line to win the game 34–28.

Tom Brady threw for 466 yards and two touchdowns in the win. White scored three touchdowns.

Atlanta rolled out to a 28–3 lead, their defense forcing key turnovers and their offense chugging along, leaning on Matt Ryan, Julio Jones and Devonta Freeman for big yardage. They were comfortably ahead with eight minutes and 36 seconds left in the third quarter, Ryan having thrown two touchdowns and Robert Alford recording an 82-yard pick-six after intercepting Tom Brady.

The Patriots went on to score 25 straight points and tie the game up with just a minute left, completing the largest Super Bowl comeback ever. Julian Edelman made a jaw-dropping catch that moved New England into opposing territory and kept the chains moving. James White ran in a short score for his second touchdown of the game and Danny Amendola caught a screen pass for a two-point conversion to tie things up at 28 with 57 seconds left.

The Falcons could not score, with no timeouts remaining and tough field position, and the game headed to overtime — the first extra period in Super Bowl history.

New England won the coin toss and possession. The Patriots went on to execute a flawless drive that culminated in a short rushing touchdown by White, his third of the game, after a pass interference call gave New England first and goal.

The Patriots won the fifth Super Bowl in team history, following up wins in 2001, 2003, 2004 and 2015. Brady and head coach Bill Belichick were at the helm of all five victories.

Jeremy Woo

Julian Edelman hauled in a critical fourth quarter catch to keep the Patriots’ drive alive as the trailed by a score.

Edelman caught a bobbled pass that was just inches off the ground and secured it into his body while being shadowed by defenders, preserving the Patriots’ life and gaining 23 yards and moving New England deep into opposing territory.

New England has scored 17 straight points and trails 28–20 late in the fourth.

The Patriots won one of the greatest Super Bowls ever with a touchdown on the first possession of overtime. 

New England completed the largest comeback in Super Bowl history, coming back from a 28–3 third-quarter deficit to force overtime

On the first possession of overtime, the Patriots marched down the field before James White punched it in on short yardage. 

Atlanta rolled out to a 28–3 lead as their defense forced key turnovers and their offense chugged along, leaning on Matt Ryan, Julio Jones and Devonta Freeman for big yardage. They were comfortably ahead with eight minutes and 36 seconds left in the third quarter, Ryan having thrown two touchdowns and Robert Alford recording an 82-yard pick-six after intercepting Tom Brady.

Then, the Patriots went on to score 25 straight points and tie the game up with just a minute left, completing the largest Super Bowl comeback in history. Julian Edelman made a jaw-dropping catch that moved New England into opposing territory and kept the chains moving. James White ran in a short score for his second touchdown of the game and Danny Amendola caught a screen pass for a two-point conversion to tie things up at 28 with 57 seconds left.

• Get SI's New England Patriots Super Bowl LI championship package

The Falcons could not score, with no timeouts remaining and tough field position, and the game headed to overtime — the first extra period in Super Bowl history.


Patriots quarterback Tom Brady was named the Super Bowl LI MVP after throwing for 466 yards and two touchdowns in the largest comeback in game history.

Brady led the Pats back from down 28–3 in the middle of the third quarter to force overtime and lead the game-winning drive for the 34–28 victory. New England scored 31 consecutive points in the second half and overtime to seal the win.

Brady’s 466 yards set the mark for most passing yards in Super Bowl history. The MVP award is his fourth, and the championship is his fifth. He passed Joe Montana for most Super Bowl MVPs ever with four.

• Get SI's New England Patriots Super Bowl LI championship package

With the win, Brady, 39, passes Terry Bradshaw and Montana with his fifth Super Bowl win as a starting quarterback, the most ever. He ties former Niners and Cowboys defensive end Charles Haley for most Super Bowl wins by a player at any position.

Tom Brady and Roger Goodell’s unique history made for an interesting Super Bowl trophy ceremony on Sunday. 

Goodell was vilified in New England after suspending Brady four games for his involvement in the Deflategate scandal. Goodell said on Colin Cowherd’s radio show after the AFC Championship Game that handing the trophy to Brady after a Patriots Super Bowl win would be “an honor.”

Though Goodell did not hand the trophy to Brady after the game, shook hands on the field before the trophy presentation. 

New England fans in the building also gave Goodell a frosty reception when he took to the stage to hand the trophy to owner Robert Kraft. 

• Get SI's New England Patriots Super Bowl LI championship package

Brady was named Super Bowl MVP after throwing for 466 yards and two touchdowns. He also led an impressive 10-play, 91-yard drive to tie the game in the final minute. 

Every Patriots fan's dream came true when NFL owner Roger Goodell had to hand the Vince Lombardi trophy to Patriots owner Robert Kraft.

Goodell was, unsurprisingly, aggressively booed by the Patriots-heavy crowd (most Falcons fans left before the trophy presentation). Goodell famously suspended Tom Brady for the first four games of the 2016 season for his role in the "Deflategate" scandal. 

• Get SI's New England Patriots Super Bowl LI championship package

The Patriots pulled off the biggest comeback in Super Bowl history to overcome a 28-3 deficit and beat the Falcons 34-28. 


Jamie Squire/Getty Images

The Patriots just pulled off the greatest comeback in Super Bowl history, and of course, athletes have opinions on the matter.

Stars from across sports came out to recognize New England’s insane accomplishments, particularly those of Tom Brady, as the Patriots pulled out the fifth title in franchise history.

Brady completed 43 of 62 passes for 466 yards with two touchdowns and one interception, earning his fourth Super Bowl MVP award, the most eer.

Ronald Martinez/Getty Images

Here is the full list of records set and tied in this year’s Super Bowl — of which there were many.

There were 24 new records set in the Patriots’ historic comeback win over the Falcons. Seven more were tied. New England’s 31–point comeback stands as the largest in Super Bowl history, 

See all the new stats below.

Super Bowl Records set and tied in Super Bowl LI

Records Set

Most Games – 7, Tom Brady

Most Games, Head Coach – 7, Bill Belichick

Most Games Won, Head Coach – 5, Bill Belichick

Most Points, Game – 20, James White (three touchdowns and a two-point conversion)

Most Passes, Career – 309, Tom Brady

Most Passes, Game – 62, Tom Brady

Most Completions, Career – 207, Tom Brady

Most Completions, Game – 43, Tom Brady

Most Passing Yards, Career – 2071, Tom Brady

Most Passing Yards, Game – 466, Tom Brady

Most Touchdown Passes, Career – 15, Tom Brady

Most Receptions, Game – 14, James White

Most Games, Team – 9, New England

Largest Deficit Overcome, Winning Team – 25 points, New England

Most Points, Overtime Period, Team – 6, New England (first overtime in NFL history)

Most First Downs, Game, Team – 37, New England

Most First Downs, Game, Both Teams – 39

Most First Downs Passing, Game, Team – 26, New England

Most First Downs Passing, Game, Both Teams – 39

Most Offensive Plays, Game, Team – 93, New England

Most Passes, Game, Team – 63, New England

Most Completions, Game, Team – 43, New England

Most Passing Yards, Game, Team – 442, New England

Most Passing Yards, Game, Both Teams – 682

• Get SI's New England Patriots Super Bowl LI championship package

Records Tied

Most Games Won – 5, Tom Brady

Most Touchdowns, Game – 3, James White

Most Two-Point Conversions, Game – 1, James White and Danny Amendola

Most Sacks, Game (Since 1982) – 3, Grady Jarrett

Most Two-Point Conversions, Game, Team – 2, New England

Most Two-Point Conversions, Game, Total – 2

Most First Downs by Penalty, Game, Team – 4, New England

After saying at Super Bowl Media Day on Monday that it was “unlikely” he’d visit the White House if the Patriots won the championship, tight end Martellus Bennett confirmed after Sunday’s win that he will not attend the team’s celebration with President Donald Trump

Trump is a Patriots supporter and several members of the organization are supporters of his, most notably Tom Brady, Bill Belichick and Robert Kraft. 

“It is what it is. People know how I feel about it,” Bennett said. “Just follow me on Twitter.”

• Get SI's New England Patriots Super Bowl LI championship package

Several athletes, including LeBron James, have questioned whether players will want to visit a Trump White House. 

New England newspapers have been here before. It’s not the first time layout editors have had to design a front page commemorating a Patriots Super Bowl win. 

After Sunday’s dramatic win over the Falcons, Boston-area papers mostly went with the same approach for their Monday morning front pages—a triumphant photo of Tom Brady and a pithy headline. 

• Get SI's New England Patriots Super Bowl LI championship package

The championship was the fifth for Brady and Belichick. The quarterback tied former 49ers and Cowboys lineback Charles Haley for the most Super Bowl wins by a single player. 

Donna Connor/WireImage

President Donald Trump congratulated the New England Patriots on winning Super Bowl LI.

Trump, who is friends with Patriots owner Robert Kraft, head coach Bill Belichick and quarterback Tom Brady, picked the Patriots to win by eight points before the game.

• Get SI's New England Patriots Super Bowl LI championship package

Trump attended a Super Bowl party in Florida but left the party just minutes after the Falcons pushed their lead to 28–3. He missed the New England touchdown just a few minutes later that cut the deficit to 19.

AP Photo

Donald Trump takes great pride in correctly picking the result of Super Bowls, once bragging in 2013 that he had gotten the last seven results right. This year, he picked the Patriots to win by eight. When that didn’t look like it was going to happen, he left his viewing party at his Florida golf club and retired to his seaside estate for the night. 

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Trump left the party just minutes after the Falcons pushed their lead to 28–3. That means he missed the New England touchdown just a few minutes later that cut the deficit to 19. 

But then the Patriots just kept scoring! They eventually came all the way back from down 25 to complete the largest comeback in Super Bowl history and win the game in overtime. 

Hell, I can’t blame him for leaving the party. It looked like a real snoozefest.

The Patriots won their fifth title behind Tom Brady and the largest comeback of all time, as you might have heard.

In the process Brady’s wife, supermodel Gisele Bundchen, predictably lost it.

Before I realized she was taking a video, I thought she just didn’t know how to take a selfie. I was wrong. 

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I wish I was this excited about, you know, anything right now.

Getty Images

Tawm Brady just won the Soopa Bowl and stuck it to that chowdahead Rogah Goodell. Goodell thawt he could keep Tawm down but he was wrong. What Rogah doesn’t realize is that he didn’t just insult Brady with that hawsecrap suspension, he pissed off every Pats fan from Bangor to Prawvindence. 

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This win’s for all of you guys out there who were personally affected when Rogah told Tawm he had to sit on the bench for a month. 

Move over Riley Curry, Jett Bennett is here.

Martellus Bennett's daughter joined him on stage for a press conference and started doing her own interviews while sitting on her father's lap.

Watch Bennett become a star:

“The Super Bowl is cool and all, but this is my best trophy ever,” Martellus Bennett said of his daughter.

Jett will turn three years old in March.

Mike Ehrmann/Getty Images

2Chainz is sad but T.I. is here to provide you with the the only Super Bowl recap that you need.

T.I., a Falcons fan, recorded himself leaving the game and hinted at Belichick's tactics with a wink in his wrap-up.

View's discretion is advised due to explicit language.

Just imagine the electricity if they would have won...

Tom Brady filmed a commercial with Shields MRI back when he had four Super Bowl rings but taped an alternate ending for his fifth one.

He knew it would be a matter of "when" not "if" he would ever win another title.

Watch his new commercial with Shields MRI:

No one backs up their cockiness better than Brady.

The original ad can be seen below:


And the video was uploaded to that private Vimeo account two days ago!

Julian Edelman made one of the best catches in Super Bowl history.
AP Photo/Patrick Semansky

Julian Edelman's unbelievable fourth-quarter catch will go down as one of the best in Super Bowl history. But was it the best in Super Bowl history?

That's hard to say. But it's definitely one of the best catches in Super Bowl history, along with a select few others. 

Here are some of the all-time greats, in no particular order. 

Super Bowl LI: Julian Edelman keeps it off the turf

The Patriots were down 28-3 in the third quarter and seemed dead in the water. But Tom Brady is never out of a game; he orchestrated the biggest comeback in Super Bowl history and led his Patriots to a 34-28 victory. This incredible catch by Edelman gave the Patriots some serious momentum.  

Watch the catch here

Super Bowl XLII: David Tyree pins it to his helmet

Down 14-10 with 1:15 left, the Giants faced a 3rd-and-5. The Patriots, looking to become the first team to go 19-0 at all time, pressured Eli Manning, but Manning escaped and heaved up a prayer in the direction of little-used tight end David Tyree. Tyree pinned the football to his helmet and somehow made the catch, and the Giants would go on to win 17-10. 

Super Bowl XLIX: Jermaine Kearse's juggling grab

After this fortuitous catch, it seemed like the Seahawks were destined to beat the Patriots in Super Bowl XLIX. Patriots defensive back Malcolm Butler made a great effort to get a hand on the ball, but it bounced softly off Kearse's right leg. He was able to make the catch to get the Seahawks into the redzone down 28-24 with 1:06 remaining. The Seahawks advanced to the 1-yard line before famously electing to pass, and Malcolm Butler made a Super-Bowl winning interception. 

Super Bowl X: Lynn Swann brings it down off the deflection

Steelers quarterback Terry Bradshaw completed just 9 passes during the entire game, but four of them went to Swann, who was named the game's MVP. This was the most impressive of the bunch; Bradshaw heaved one from his own goal line, and Swann was able to come down with it off a deflection. The Steelers would go on to win 21-17.

Super Bowl XLIII: Santonio Holmes toe-taps for the win 

Ben Roethlisberger found Santonio Holmes in the corner of the endzone with just :42 remaining. It was an incredible catch—I'm still unsure as to how Holmes managed to get both feet down—but it's the clutchness of the grab that makes it one of the absolute best in Super Bowl history. 


Ezra Shaw/Getty Images

The Patriots tied the Super Bowl with a two-point conversion in the final minute of the game to complete the largest comeback in Super Bowl history. 

The Patriots trailed 28–3 in the middle of the third quarter and came all the way back to tie the game, successfully converting two-point tries on their last two touchdowns of the game. 

James White barreled into the end zone from one yard out at the end of a 10-play, 91-yard drive and Danny Amendola caught the pass on the two point conversion. 

When the Patriots fell behind in the first quarter, it was the first time they trailed in a game since Week 12 this season.

Ronald Martinez/Getty Images

Julio Jones played hero for the Falcons in the fourth quarter on Sunday, leaping to make an acrobatic sideline catch and preserve a critical Falcons drive.

The Falcons led 28–3 before the Patriots rattled off 17 straight points to bring the game within a score. As Atlanta drove from their own territory, Matt Ryan found Jones along the right sideline. 

Safe to say, wow.

The Falcons would not end up scoring on the drive after the Patriots got a critical sack and Atlanta took a hurtful penalty to pull them out of field goal range.

Tom Pennington/Getty Images

Lady Gaga opened the halftime show at NRG Stadium for Super Bowl LI.

The pop artist started the show on the roof of NRG Stadium, singing lyrics from "God Bless America" and "This Land Is Your Land" before jumping off the roof and descending to the stage. 

Lady Gaga performed hits like "Born This Way" and "Edge of Glory" during the show. (Click here for a complete setlist.) 

See video from the halftime show below: 

Last year's Super Bowl halftime show included Coldplay, Beyonce and Bruno Mars.

Al Bello/Getty Images

The Falcons took a commanding 21–0 first half lead after Robert Alford intercepted Tom Brady for 82 yards.

Alford popped in front of an errant Brady pass to the left side of the field on third and six, with the Patriots driving, and went untouched all the way back for a score.

He showboated a little bit in the process.

The Patriots entered the game as three-point favorites but a pair of key turnovers—this pick and a LeGarrette Blount fumble—have hampered them in the first half.

Fox aired an abridged version of 84 Lumber's Super Bowl commercial, as the initial cut was deemed too controversial. 

The full version follows a mother and her daughter on a journey, ostensibly from Latin America to the United States, and features a border wall. The version that aired on Fox stopped before the border wall. 

Watch the full version below: 

Ezra Shaw/Getty Images

Lady Gaga entered NRG Stadium through the roof for Sunday's Super Bowl halftime performance and opened with a patriotic song.

She jumped from the roof and was suspended with cables onto the stage in the middle of the field.

It was reported last month that Gaga planned on using the roof as part of her performance.

NRG's Stadium has a retractable fabric roof that can open and close in under 10 minutes.

For weeks, lawyers and technicians worked trying to devise a plan to enable Gaga's vision for the performance to come to fruition on live television. Another option was a pre-taped commercial.

Elsa/Getty Images

It's always impressive how quickly stadiums are able to set up and tear down a stage for the Super Bowl halftime show.

Below is a look at a timelapse of NRG Stadium's coordination of Lady Gaga's halftime show:

Watch Lady Gaga's full Super Bowl LI halftime show

Lady Gaga's halftime show included a leap from the stadium's retractable roof.

Lady Gaga performed at halftime of this year’s Super Bowl, and busted out most of her hits despite rumors she would be conducting a satanic ritual instead.

The Grammy-winning pop star followed up last year’s show, which included Coldplay, Beyoncé and Bruno Mars.

Gaga began her show by singing “God Bless America” on the roof of NRG Stadium.

She then bungee jumped down into the stadium and burst into song.

Full setlist:

"God Bless America"
"Edge of Glory"
"Poker Face"
"Born This Way"
"Just Dance"
"Million Reasons"
"Bad Romance"

There were no guests.

Predictably, Lady Gaga opened the Super Bowl halftime show in theatrical fashion on Sunday.

Gaga stood atop NRG Stadium as a bunch of drones formed an American flag behind her in the sky, while she sang “God Bless America” before jumping down into the stadiun through the roof.

Yep, you read that right.

Lady Gaga then tore into a full setlist that displayed her considerable breadth of hit songs.

But, drones!

Buick’s Super Bowl ad was rather inspired on Sunday, as the car company found a way to make very large Panthers quarterback Cam Newton play football against a lot of small children in an entertaining manner.

Newton, who lost last year’s Super Bowl, is not playing tonight, but if he were, in his imagination it might look something like this.

Never mind the weird plot device or the presence of supermodel Miranda Kerr, just enjoy.


Newton did not give a press conference after the game.

Al Bello/Getty Images

Falcons tailback Devonta Freeman delivered the first score of Super Bowl LI.

A long Falcons drive was capped by Freeman’s short plunge early in the second quarter, as he cut outside and went unbothered into the end zone for six.

Atlanta took a 7–0 lead, leaning on a strong defensive effort to open the game.

Freeman and Julio Jones have carried the Falcons offense early on.devonta-freeman-atlanta-falcons-touchdown-video-super-bowl.jpg

Screenshot Audi Youtube

Audi has released a Super Bowl ad that makes a pitch for gender equality

The commercial opens with the narrator asking, “What do I tell my daughter?”

The narrator continues to question equality by questioning whether “she will automatically be valued less than every man she'll ever meet?” and offers up several other examples.

Watch the ad below:


The ad was directed by Aoife McArdle, which is notable because less than 10% of commercial directors are women. The commercial will air during the third quarter of the game.

While Vice President Mike Pence was fortunate enough to watch the Super Bowl in the building in Houston, President Donald Trump gathered in a ballroom at his Florida golf club. 

Everyone looked like they were having a blast, especially Melania.

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For a guy who lives in a gilded penthouse, those are some pretty low-rent decorations. They look like something you’d have for Barron’s 10th birthday party, not a gathering of the most powerful people in the world. 

Trump’s entrance to the event was definitely not as understated. 

Trump, for the record, picked the Patriots (and his buddy Tom Brady) to win by eight points

My head is exploding because the Fate of the Furious trailer that aired during the Super Bowl was impossibly action-packed and made me black out for like ten seconds.

The eighth installment of the action series that has become classic Americana of some sorts (according to scholars) has Vin Diesel, The Rock, Jason Statham and the rest of the usual cast, plus Charlize Theron, and plus the fact that Dom Toretto (Diesel) is now possibly a villain, wow.

Watch it here.

The Fate of the Furious could also be an apt name for this Super Bowl, because Bill Belichick is losing 21–3 at halftime.


There’s only one explanation for how avocados can be so delicious: Illuminati. 

One of the first ads to air during the Super Bowl was for avocados from Mexico. The spot featured a spoof on the idea that a secret society of mysterious people controls everything in the world, including, apparently, avocados. 


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Not shockingly, people actually believed the ad was part of a game of four-dimensional chess where the Illuminati subtly joked about making subliminal messages. Mind blown. 

Avocados are delicious. The guacamole at our office Super Bowl party is proof. 

Here’s a contender for cutest commercial of the night: The NFL’s Super Bowl babies spot is back again after an adorable 2016 debut.

Remember last year’s version?

This time, the costumes are fully inspired.

Yes, these are babies who were apparently conceived during or soon after a Super Bowl. We’ll stop that part of the conversation there.


AP Photo

Despite a recent health scare, former president George H. W. Bush was able to attend Sunday’s Super Bowl and participate in the opening coin toss. Since Houston is the president’s hometown, it should come as no surprise that Bush was welcomed warmly as he entered the field in a wheelchair. 

Bush was joined by his wife, Barbara, and tossed the coin so vigorously that the backspin carried it sideways. 

He met with Vice President Mike Pence after the coin toss.

Both teams arrived in Houston via the airport that bears Bush’s name. 

Ezra Shaw/Getty Images

Country singer Luke Bryan performed “The Star-Spangled Banner” prior to Sunday’s Super Bowl.

Bryan’s rendition was fairly standard and unaccompanied by instruments.

Watch it below.

For the prop betters: Bryan sang the national anthem in two minutes and four seconds, under the line of two minutes, nine seconds.

AP Photo/Morry Gash

Phillipa Soo, Renée Elise Goldsberry and Jasmine Cephas Jones performed “America the Beautiful” before Sunday's Super Bowl LI game.

The three women played the Schuyler sisters in the hit Broadway show “Hamilton.’” During the song, they added the word "sisterhood" after "And crown thy good with brotherhood."

Watch their performance below:


The song became a permanent part of the Super Bowl’s opening in 2009.

“America the Beautiful” was written by Christian socialist Katharine Lee Bates in 1893.

People have feelings about this Coke commercial that aired during the Super Bowl, which featured people singing "America The Beautiful." in many different languages.

The spot, which also aired during the 2014 Super Bowl and made people mad the first time, sparked some more feelings from Americans, as displayed on Twitter.

Here’s the ad:

And some reactions:

Other people were happy about this.

America, everyone.

James D. Smith via AP

The Atlanta Falcons won the coin toss at Super Bowl LI on Sunday night at NRG Stadium. The Patriots called heads and the toss by President George H.W. Bush was tails.

Wagering on the Super Bowl coin toss is one of the most popular prop bets.

Five of the last eight Super Bowl coin tosses have landed on heads before Sunday night.

NFC teams have won 17 of the 19 flips before Super Bowl LI.

Coin toss winners have won four of the last seven Super Bowls.


Groups of people protesting the presidency of Donald Trump have gathered near NRG Stadium, where the Super Bowl will be played later on Sunday.

The march began at noon at Hermann Park and was scheduled to follow a two-mile route to the stadium, according to USA Today. At the beginning of the march around 500 people had already joined the protest.

Protestors held signs reading "Resist" and "Deport Trump," and chanted "Hey, hey, ho, ho, Donald Trump has got to go."

Trump will reportedly not be in attendance for the game, though Vice President Mike Pence is planning to be in Houston for the matchup between the New England Patriots and Atlanta Falcons.

Sarah Barshop Twitter

The excitement is palpable among reporters getting ready to cover the Super Bowl. It's so exciting that they choose to commemorate the moment with their own cool press box photos.

This is reportedly what the field will look like for tonight's game.

Big, if true.

The Super Bowl always brings out the biggest stars and Super Bowl LI in Houston was no exception. 

Before the game the sidelines were packed with everyone from NFL stars, to iconic athletes in other sports and even the vice president. 

Both the Falcons and the Patriots have plenty of famous fans, so it was no surprise to see rapper 2 Chainz and actor Mark Wahlberg in the building. Seahawks defensive end Michael Bennett was also there to support his brother, Patriots tight end Martellus Bennett. 

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You have to be pretty famous to afford those tickets, it seems!

Watch all the Super Bowl LI commercials that have been released before the big game.

Budweiser is usually one of the biggest spenders when it comes to Super Bowl advertisements, with such classics as Clydesdales playing football and the lost puppy trying to find his friend.

In an advertisement set to air during Super Bowl LI, Budweiser tells the immigrant story of its co-founder. The commercial is titled "Born The Hard Way." 

In the new ad, it portrays Budweiser founder Adolphus Busch’s journey from Germany to the United States to establish one of the iconic brands in the world. 

• WATCH: Funniest Super Bowl commercials of all time

The commercial was shot near New Orleans and shows Eberhard Anheuser chatting with Busch as he arrives at a bar.

Is Honda’s Super Bowl ad a winner, or is it just kind of creepy?

The new spot brings a bunch of celebrities’ yearbook photos to life via animation and has them deliver some motivational messages — from before they were “Super.”

Check it out here.


Creativity points? Check. Am I really weirded out? Also check.