Skip to main content
Publish date:

Cowboys named Forbes ‘Most Valuable Franchise’ (Again)

The Dallas Cowboys are tops on Forbes' list with a valuation of $5.5 billion

DALLAS - Forbes' annual ranking of most valuable franchises is out and a familiar team sits at the top. For an unprecedented fifth-straight year, the Dallas Cowboys are number one on the list with a valuation of $5.5 billion. 

Behind the Cowboys at the top is:

2.) New York Yankees: $5 billion

3.) New York Knicks: $4.6 billion

4.) Los Angeles Lakers: $4.4 billion

5.) Golden State Warriors: $4.3 billion

As I mention in the video above, Dallas has taken the top spot five of the 11 years that Forbes has come out with the Top-50 list. Jerry Jones purchased the Cowboys in 1989 for $150 million while the Cowboys were reportedly hemorrhaging $1 million every month with a 1-15 record.

No image description

cameron thomas sd

Cowboys Adding Tank, Gregory - And Another Edge Rusher in NFL Draft?

The Dallas Cowboys could always use more pass-rushing help, and The Athletic obliged in its first 2022 NFL Mock Draft

deion renner

Deion Sanders Invites IG Model Brittany Renner to 'Coach' Players

Updated by the minute, our Dallas Cowboys 2021 NFL Free Agency and Trade Tracker: News and views on the roster-building effort

zeke pylon

Cowboys LISTEN: Would Benching Zeke Be a 'Panic Button' Move?

"It will be good to get a break," Ezekiel Elliott says.

$150 million to $5.5 billion... That is a 3,600 percent return on his initial investment... Not bad.  

The NBA's values continue to rise but the NFL claims 27 spots on the list, a reflection not only of its massive stadium draws but also its TV appeal. 

[READ: Ezekiel Elliott Recognized By Peers, Joins Five More Cowboys On 'NFL 100' List]

The only NFL teams to not appear on the Top-50 list? The Buffalo Bills, Cincinnati Bengals, Cleveland Browns, Detroit Lions and Tennessee Titans. 

No doubt, the COVID-19 pandemic will upset NFL revenue in 2020. Forbes projected that the NFL could lose as much as $5.5 billion in stadium revenues, sans fans. The league has revised its collective bargaining agreement to try to get ahead of the expected losses. 

[READ: '100% Belief': Cowboys Stephen Jones Details Dak Prescott Contract Talks