Cowboys named Forbes ‘Most Valuable Franchise’ (Again)
DALLAS - Forbes' annual ranking of most valuable franchises is out and a familiar team sits at the top. For an unprecedented fifth-straight year, the Dallas Cowboys are number one on the list with a valuation of $5.5 billion.
Behind the Cowboys at the top is:
2.) New York Yankees: $5 billion
3.) New York Knicks: $4.6 billion
4.) Los Angeles Lakers: $4.4 billion
5.) Golden State Warriors: $4.3 billion
As I mention in the video above, Dallas has taken the top spot five of the 11 years that Forbes has come out with the Top-50 list. Jerry Jones purchased the Cowboys in 1989 for $150 million while the Cowboys were reportedly hemorrhaging $1 million every month with a 1-15 record.
$150 million to $5.5 billion... That is a 3,600 percent return on his initial investment... Not bad.
The NBA's values continue to rise but the NFL claims 27 spots on the list, a reflection not only of its massive stadium draws but also its TV appeal.
The only NFL teams to not appear on the Top-50 list? The Buffalo Bills, Cincinnati Bengals, Cleveland Browns, Detroit Lions and Tennessee Titans.
No doubt, the COVID-19 pandemic will upset NFL revenue in 2020. Forbes projected that the NFL could lose as much as $5.5 billion in stadium revenues, sans fans. The league has revised its collective bargaining agreement to try to get ahead of the expected losses.