Soccer Merchandise Revenue Ranking: Real Madrid, Barcelona and More

Only one European soccer team made close to €200 million in merchandising revenue last season.

Only six teams made over €100 million in merchandising revenue last season. / IMAGO/ZUMA Press Wire

The biggest teams across Europe made a staggering amount of money last season from merchandise alone.

Less than a year after the conclusion of the 2023–24 season, UEFA released its annual European Club Finance and Investment Landscape report that breaks down the finances of top Premier League, La Liga, Ligue 1, Serie A and Bundesliga clubs. Along with total revenue earned, the report details the teams' wages, commercial revenue and merchandising revenue.

Unsurprisingly, the teams with the biggest fanbases raked in the most money from merchandise and jersey sales. In fact, six European clubs made over €100 million in merchandising revenue last season.

Check out the top 20 most profitable European teams in terms of merchandise and jersey revenue, per UEFA.

---

JOIN SI SOCCER'S REAL MADRID WHATSAPP COMMUNITY - GET ALL THE LATEST NEWS AND ANALYSIS STRAIGHT TO YOUR PHONE

---

Soccer Merchandise Revenue Ranking: Real Madrid, Barcelona and More

Rank	Team	League	Merchandise Revenue
1	Real Madrid	La Liga	€196 million
2	Bayern Munich	Bundesliga	€171 million
3	Barcelona	La Liga	€171 million
4	Liverpool	Premier League	€146 million
5	Manchester United	Premier League	€146 million
6	Arsenal	Premier League	€120 million
7	Tottenham Hotspur	Premier League	€96 million
8	Chelsea	Premier League	€95 million
9	Galatasaray	Süper Lig	€85 million
10	Paris Saint-Germain	Ligue 1	€81 million
11	Manchester City	Premier League	€76 million
12	Juventus	Serie A	€74 million
13	Borussia Dortmund	Bundesliga	€72 million
14	Fenerbahçe	Süper Lig	€69 million
15	AC Milan	Serie A	€59 million
16	Inter Milan	Serie A	€46 million
17	Celtic	Scottish Premiership	€35 million
18	Beşiktaş	Süper Lig	€34 million
19	Ajax	Eredivisie	€33 million
20	Roma	Serie A	€27 million

Real Madrid top the list with €196 million made from merchandise alone last year. As the biggest club in the world, the number comes as no surprise, especially during a season in which Los Blancos won La Liga and the Champions League.

Rivals Barcelona are close behind, along with Bayern Munich. The two European giants brought in€171 million in merchandising revenue throughout the course of the 2023–24 season.

Then come five Premier League teams, including the league-leaders Liverpool. The Reds, Manchester United, Arsenal, Tottenham Hotspur and Chelsea all brought in more merchandise revenue than the defending English champions; Manchester City did not even crack the top 10.

Galatasaray and Paris Saint-Germain round out the top 10. In fact, PSG are the only Ligue 1 team in the top 20; Süper Lig has more representation. Serie A, meanwhile, has four teams on the list, led by Juventus who made just €2 million less than Manchester City.

---

READ THE LATEST SOCCER NEWS, PREVIEWS, PREDICTIONS, TRANSFER RUMORS AND MORE

feed