Video: Thunder's Kevin Durant is the 'Baddest' in new Nike ad
Kevin Durant is eminently marketable, but he still must contend with LeBron James' immense shadow. That's true even though Durant took home his first MVP award this season, and it will almost certainly remain true until the Thunder win a title or James' star starts to fade.Durant's new "KD7" signature sneaker, Nike hones in on Durant's cold-blooded scoring ability by referring to him as the "Baddest." The ad features cameos from Hall of Famers George Gervin and Chris Mullin, pitching Durant as "bad like black coffee, like a good Thanksgiving meal, like bubble gum ... like a panther, like a hail storm."
"Baddest" feels more authentic than Nike's previous "KD is not nice" effort, which always seemed just a touch off. Durant might be mean on the court, but the public also knows him as a man who donated $1 million to the Red Cross and who brought down the house with his touching MVP speech. The "Not nice" moniker fit Durant's game but not his personality, whereas "Baddest" works nicely with both.