Under new Adidas deal, James Harden to stop wearing Air Jordans
Harden, who signed a 13–year, $200 million deal with Adidas last month, was spotted wearing Air Jordans on Friday leaving a movie date with girlfriend Khloe Kardashian. Mark King, the president of Adidas North America, told ESPN’s Darren Rovell that Harden's days wearing his Jordans are numbered.
As part of his new deal, which officially begins on Oct. 1, he'll have to stop wearing Air Jordans—owned by Nike—in public.
“That's part of the deal,” King told ESPN.