USA vs. Belgium draws another huge American TV World Cup audience
The United States World Cup team has left a historic mark on American broadcasting.
As far as the digital platforms, ESPN said its WatchESPN averaged 3.5 million unique viewers, a record for the platform. Univision broke a company record for digital watching with 1.8 million viewers. Univision's previous record was the U.S.-GermanyGroup Stage game.
The ESPN and Univision viewership numbers do not count the many watch parties across America as well as the hordes of people viewing in bars and restaurants. The actual number of people watching the game in America is probably closer to 30 million. ESPN said the match peaked on its airwaves between 5:30-6 p.m. when it averaged 19.543 million viewers.
At this point in the tournament through 56 matches, ESPN said ABC, ESPN and ESPN2 have combined to reach more than 99 million people with its World Cup coverage (Univision said its number is 70.9 million.) Washington, D.C., ranks as the highest-rated television market on ESPN, ESPN2 and ABC followed by New York, San Francisco, Los Angeles, San Diego, Orlando, Hartford/New Haven, Miami/Fort Lauderdale, West Palm Beach, Richmond and Boston.
The ESPN telecast was the third most-watched soccer match in the U.S. on English-speaking television behind the U.S.-Portugal game and the 1999 Women's World Cup final between U.S. and China (17,975,000).
The U.K.-based Digital Sky reported that the game was watched by 8.1 million viewers on BBC One. As for social media, Twitter said there were 9.1 million Tweets sent during the U.S. vs. Belgium match, the fourth-most tweeted match during the World Cup.
GALLERY: Shots from Belgium 2, USA 1