Why did the Chivas USA experiment fail? An insider's perspective
Keegan Pierce (@KeeganPierce), MBA, was the communications director for Chivas USA from 2004-2009. He now works for ESADE Business School in Barcelona, Spain.
Keegan Pierce (@KeeganPierce), MBA, was the communications director for Chivas USA from 2004-2009. He now works for ESADE Business School in Barcelona, Spain.