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Why did the Chivas USA experiment fail? An insider's perspective
Keegan Pierce (@KeeganPierce), MBA, was the communications director for Chivas USA from 2004-2009. He now works for ESADE Business School in Barcelona, Spain.
Keegan Pierce (@KeeganPierce), MBA, was the communications director for Chivas USA from 2004-2009. He now works for ESADE Business School in Barcelona, Spain.
