Fake Crowds Are the Stupidest Part of Socially Distant Sports
We all know the seats are empty
I think everybody realizes that sports are going to look very weird on TV for a while (unless you’re watching a game in New Zealand). There won’t be any fans to celebrate big plays, jeer lousy referees or for the cameras to cut to for reaction shots. Broadcasters face the challenge of trying to present games in ways that aren’t totally alien to viewers.
CBS is putting microphones on golfers during PGA Tour events. Some soccer leagues are experimenting with fake crowd noise, with decidedly mixed reviews. (For the Premier League’s return, games on TV had fake crowd noise but viewers streaming online had the option to listen to the natural stadium sound.)
Some leagues, though, are deploying fake crowds. Like, filling the stands with computer generated images.
Spain’s La Liga was the first league to give it a try when play resumed over the weekend. It looked like crap!

Are the blotches of color even supposed to be fans? It looks like Claude Monet’s worst painting.
The final of the Coppa Italia on Wednesday also employed a CGI crowd. It didn’t look any better.
The computer generated crowd https://t.co/vveu6KubP6 pic.twitter.com/K4O0oKcC8F
— CJ Fogler account may or may not be notable (@cjzero) June 17, 2020
For some reason, the effect was applied only on wide shots. During any closeups, you could see all the empty seats.
Fake crowds magically appearing. They are profoundly stupid pic.twitter.com/TRAKhIMnwb
— Timothy Burke (@bubbaprog) June 17, 2020
The real reason for the fake crowd should have been obvious. The Coppa Italia used it as an ad for Coca-Cola.
Coca-Cola is reportedly paying $5 million per season as the new sponsors of the Coppa Italia. In the first game under their new deal, Lega Serie A has created virtual supporters wearing red colors to match the Coke brand.
— World Soccer Talk (@worldsoccertalk) June 17, 2020
It cheapens the game and the cup. pic.twitter.com/12BuCLCqdn
Sports leagues are no doubt short on cash during this crisis, but there must be better ways to fill the gap than this. While fake crowd noise isn’t perfect, it can at least sometimes serve as white noise to prevent awkward silence from the broadcasters. Fake fans in the stands, on the other hand, are a total distraction. It makes the picture on the screen too busy.
What’s the point, anyway (aside from the advertising potential)? Do they think the empty seats will be a distraction? Soccer games are already played in empty arenas occasionally due to disciplinary action. Fake crowds are just unnecessary. Let’s hope the trend doesn’t spread to the U.S.
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Premier League teams took a knee right after the opening whistle
Aston Villa & Sheffield United players taking a knee when the whistle blows 👏 pic.twitter.com/KozTypaVLv
— Football Daily (@footballdaily) June 17, 2020
"A message seen all around the world." 🌍
— Sky Sports Premier League (@SkySportsPL) June 17, 2020
Manchester City and Arsenal players take a knee before kick-off to show support for the #BlackLivesMatter movement. 👊 pic.twitter.com/IJcoMM9IRL
David Luiz wishes the Premier League was still on break
Wilt was special
Here’s the photo of Wilt Chamberlain I was talking about. Imagine walking up to the starting blocks and looking over and seeing his legs?!
— Tony Reali (@TonyReali) June 17, 2020
He also had a 500 pound benchpress! (considering his arm length, ridiculous)
He had the scoring record.
And he also played basketball. pic.twitter.com/qQPgFoHVEj
How romantic
Here ya go, but we'd like to go on record saying that proposing via iPhone wallpaper may not be the best idea. pic.twitter.com/iMGQuWSnsQ
— Kansas City Royals (@Royals) June 17, 2020
Not sports
Kristen Stewart is starring in a new movie about Princess Diana. ... Facebook is going to let people opt out of seeing political ads. ... A soap opera is turning to sex dolls to get around social distancing rules on set.
This guy made a music video about his favorite bakery reopening
This app is a hilarious failure
CURVE: FLATTENED. pic.twitter.com/ctNetY564l
— Ryan Nanni (@celebrityhottub) June 17, 2020
Who asked for this?
Pretty much
A good song
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