Of all the NIL deals to hit the news this summer, Nebraska receiver Decoldest Crawford might’ve landed the hottest one on the market.
The incoming Cornhuskers freshman signed a pretty cool NIL partnership this week to become the new spokesperson for local HVAC company SOS Heating & Cooling, the company announced Tuesday.
Already boasting one of the most unique names in college football, Crawford’s deal represents a partnership that has the potential to be a fit in marketing heaven, and one that could quickly endear the Shreveport, La. native to the fans in his new home state.
Of course, should the four-star recruit jump out to a hot start come football season, it could only be a matter of time before more sponsors come knocking and Crawford starts appearing in Icy Hot ads next to Shaq.
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