Tiger Woods’s Split From Nike Golf Prompts Resurfacing of Iconic Moments and Commercials
There’s only one way to describe Tiger Woods’s split from Nike: It’s the end of an era.
On Monday, Woods put rumors to rest and officially announced that his 27-year partnership with the sportswear brand that defined his career had come to a close.
Woods’s world-renowned Sunday red polo will no longer be adorned with a Nike swoosh.
“Over 27 years ago I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a social media post. “The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way."
"People will ask if there is another chapter,” he added. “Yes, there will certainly be another chapter. See you in LA!"
It remains to be seen which brand Woods will partner with when he makes his next PGA Tour start at the Genesis Invitational in Los Angeles. Greyson Clothiers and a new TaylorMade apparel line have been floated as possibilities.
But in the meantime, fans have had plenty to say about the legendary Woods and Nike deal and its shocking conclusion. Golf enthusiasts mourned the end of the contract on social media by reminiscing over some of the most nostalgic Nike commercials and Woods highlights of all time.
From his logoed ball gently falling over the edge of the cup at Augusta National’s 16th hole in 2005 to the “Hello, World” commercial, here are some of clips that epitomized Woods’s beloved relationship with Nike Golf:
1. The chip shot heard ‘round the world.
As they part ways, let's always remember the greatest Tiger/Nike moment on a golf course.pic.twitter.com/RiMfDNm118
— Skratch (@Skratch) January 8, 2024
2. This ball-juggling masterclass.
A commercial that caused any kid between the ages of 8-17 to spend 40 hours a week on the range juggling golf balls. https://t.co/v30JN7oP2A
— Shane Bacon (@shanebacon) January 8, 2024
3. Some casual target practice.
All of the early Tiger-Nike commercials were awesome. This one may have been the best though. pic.twitter.com/zT8uxGgSQj
— Kyle Porter (@KylePorterCBS) January 8, 2024
4. A slow-motion work of art.
Lots of great Tiger-Nike ads over the years. But this one, in my mind, remains the best and most beautiful.
— LKD (@LukeKerrDineen) January 8, 2024
Simple perfection. pic.twitter.com/JjKlxddX3y
5. This beautiful montage narrated by Woods’s late father, Earl Woods.
In honor of the unbelievable Tiger Woods / Nike marketing run, I give you my favorite commercial of all time as narrated by his father pic.twitter.com/XmwkbtaJaB
— Will Ahmed (@willahmed) January 8, 2024
6. A congratulatory message after the 2019 Masters that captured all the emotions.
This new @Nike ad congratulating Tiger on winning #TheMasters is everything pic.twitter.com/HW0vwv56Jd
— Sports Illustrated (@SInow) April 14, 2019
7. Woods inspired a generation, and that included none other than Rory McIlroy—who still wears Nike to this day.
The ripple effect will take center stage at the Tour Championship when Rory plays in the final pairing with his childhood hero, Tiger.
— GOLF.com (@GOLF_com) September 23, 2018
(📽️ via @Nike) pic.twitter.com/KMHmboAHlP
8. The “Welcome Back” ad.
FIRST LOOK: Nike's new Tiger spot called "Welcome Back." pic.twitter.com/fWrokiQJdC
— Darren Rovell (@darrenrovell) April 5, 2018
9. And last but not least, this commercial, which perfectly captures the “Tiger Woods effect."
Iconic.https://t.co/QxS4gHKHyF
— Michael McEwan (@MMcEwanGolf) January 8, 2024
