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Bobby Jones Black, Great Grandson of Bobby Jones, Discusses His Foundation, Generation Next Project

Foundation seeks to help young people cope with mental health issues and one day become business leaders and innovators.

Host Paul Liberatore interviews Robert Jones Black, the great grandson of Bobby Jones and the CEO of Generation Next Project . Jones Black, a businessman and entrepreneur, launched the Generation Next Project, a foundation dedicated to investing in the social and emotional development of the next generation to build the business leaders and innovators of tomorrow. An immersive digital lifestyle, combined with the isolative effects of a global pandemic has created a mental health crisis among children, teens, and young adults. The Generation Next Project aims to bridge this disconnect through partnering with specific organizations while providing tools and resources for social and emotional development through the lens of golf’s values and Bobby Jones’ legacy.

Watch the video interview above, and hit the play button here to listen. Look for more new episodes of "Behind the Brand" coming soon to the Morning Read Podcast Network. 

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