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How Tiger Woods’s New Brand ‘Sun Day Red’ Came To Be

TaylorMade and Sun Day Red CEO David Abeles joins the Dan Evans Show to talk about the inception of the brand and his experiences with Tiger Woods.
Dan Evans|
Dave Abeles talks Tiger Woods and Sun Day Red in a new Dan Evans show.
Dave Abeles talks Tiger Woods and Sun Day Red in a new Dan Evans show. | Dan Evans

David Abeles has a multitude of business accomplishments in his career, but one of his favorites may be his newest.

Abeles, with the help of Taylormade, joined forces with Tiger Woods in 2023 to create Sun Day Red, a new Woods-endorsed apparel brand.

Abeles says the conversation really began in 2017 at the PGA Show in Orlando. At the show, Woods announced that he would be partnering with Taylormade following Nike’s exit in the golf club market.

That partnership led to more conversations at St. Andrews in 2023, just before the British Open. That’s where Woods told Abeles about his desire to create a legacy after his playing career. That idea lit a fire under Abeles.

Abeles flew back to Taylormade headquarters in Carlsbad, Calif., and worked with his team to create concepts for Tiger. The crew ended up flying back and forth to Jupiter to show Tiger what they were working on.

After about a month, Tiger and Abeles came to a conclusion, and the rest is history.

To hear more about Abeles’ story with Sun Day Red watch the latest video from the Dan Evans Show above, and catch up with previous episodes on SI Golf.

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Dan Evans
DAN EVANS

Dan Evans, a powerhouse golf content creator on Instagram and TikTok, boasts a rich and diverse background that fuels his current success. Known for his inspiring weight loss journey on The Biggest Loser, successful career as a top ten recording artist, national spokesperson and event host for the Biggest Loser RunWalk 5k and half marathon race series, and his love for cooking, which led him to earn a culinary degree and create and host his own cooking show, Dan has rapidly emerged as a beloved figure in the golf community. Harnessing his diverse background and experiences, he has channeled his passion for golf into compelling content that reaches millions. With over 100 million views, his unique and engaging personality, coupled with his exceptional storytelling style, resonates with golf fans worldwide. As Dan continues to captivate and connect with a growing audience on a weekly basis, he solidifies his place as an influential figure within the golf community and beyond, proving that his love for the sport knows no bounds.

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