But what happens as this young generation of discriminating viewers ages, the viewers occupied by football who don't watch the World Series unless their favorite team is playing or unless there is a Game 7? Will they turn to baseball as they age and their lives slow down? Or does the lack of an emotional connection to baseball in their youth keep them forever apart from the sport? No one can be sure of that answer, not in these unprecedented times when culture changes so quickly and when entertainment choices grow so abundant. In such uncertain times, the greatest risk to take may be not taking one at all.