San Francisco Giants CEO Larry Baer said he could see advertisements on Major League Baseball uniforms in the future.
Baer said placing ads on uniforms could be an alternative to raising ticket prices.
This is new revenue. And I think there’s always ownership support for new revenue, right? And, I think that also, quite frankly, we are, owners, very cognizant of ticket prices. And, if this is a way to — and I’m not saying it’s going to be mutually exclusive. I’m not saying, ‘Wow, if there’s advertising on uniforms, then ticket prices are going to be frozen for the next five years.’ I’m not giving to say that. But I do believe that, um, that could be potentially a better alternative. We would support, the Giants would support, this is a better alternative than continuous ticket price increases across the board to fund operations . . . I don’t know who would be on the sleeve, or, whatever. Something tells me it will be a sleeve. It would start with a sleeve.”
According to PBT, Baer also said that while current commissioner Bud Selig does not support putting ads on uniforms, there could be an "evolution" towards the concept with new commissioner Rob Manfred taking over in January.