Video: James Harden refuses to accept repetitive shoe selections

http://www.youtube.com/watch?v=I4BbAwRiy7k&feature=youtu.be
By Rob Mahoney
Nothing too flashy here: Just a slick, simple commercial that lets a good gag speak for itself. That James Harden -- who has pretty nice comedic timing -- is now a big enough name to anchor a commercial is just icing on the cake.
Kudos to Foot Locker for putting together a nice string of successful spots. This latest commercial makes for a solid extension of Foot Locker's NBA marketing campaign, which has featured gems such as Harden's tearaway beard, Kevin Love's inflatable yacht, Carmelo Anthony's gear-wearing stand-ins and Ricky Rubio's all-too-brief stint as a backyard wrestler,

Rob Mahoney is an NBA writer dedicated to the minutiae of the game of basketball, its overarching themes and everything in between. He joined the Sports Illustrated staff in 2012.