Video: Dirk Nowitzki is psyched for game day
Having seen far too many stale, highlight-laden commercials for NBA ticket packages in my time, I'm appreciative of most any effort to spruce up the endeavor.

Having seen far too many stale, highlight-laden commercials for NBA ticket packages in my time, I'm appreciative of most any effort to spruce up the endeavor. The commercials need be made to keep arenas full and the league thriving -- all I ask for is a little creativity in the process for just the slightest redeeming quality, or merely to ease the headache of their televised repetition.
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ROB MAHONEY
Rob Mahoney is an NBA writer dedicated to the minutiae of the game of basketball, its overarching themes and everything in between. He joined the Sports Illustrated staff in 2012.