The NBA could be broadcasting live games while Americans enjoy their breakfasts.
NBA commissioner Adam Silver said that he would consider putting games on as early as 10 a.m. to accommodate the global market, especially in China.
“Yes, maybe when the audience gets big enough in China and you’re reaching 100 million people in China to say so maybe once in a while a team will play at 10:00 on Saturday morning.” Silver told Bloomberg TV. "We're not there yet. But, you know, I am watching the market closely."
Silver says the league might partner with the Chinese Basketball Association in some capacity in the future.
“I think the biggest challenge [to growing the game internationally] is the time zone differences. I mean, for example, China is roughly 12 hours different from the East Coast,” Silver told Bloomberg TV.
The NBA has made an effort to expand the game globally, as there were a record 92 international players on official rosters last year. The league will also have two regular season games played outside the U.S. this season.
- Scooby Axson