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Jordan Brand gives sneak peek of new Chicago store

Jordan Brand is opening its first dedicated retail space in Chicago this weekend, and the iconic sneaker brand gave fans a first look on Thursday at the store, which also contains a basketball half court and a workout area.
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Jordan Brand is opening its first dedicated retail space in Chicago this weekend, and the iconic sneaker brand gave fans a first look on Thursday at the store, which also contains a basketball half court and a workout area.

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The store’s main attraction will still be the shoes, many of them coveted limited editions like the AJ XX9 Photo Reel with an iconic photo of Jordan printed on the side, the recent Drake collaboration OVO Jordan 10 and even a Chicago-only colorway of the Jordan 23.

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The store opens its doors on Saturday, but Jordan fans have already begun to congregate outside hoping to get their hands on the shoes inside.

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