Bucks Zone

Giannis Antetokounmpo files for numerous trademarks

The Milwaukee Bucks forward looks to secure his intellectual property.
Matthew Dugandzic|
Giannis Antetokounmpo files for numerous trademarks
Giannis Antetokounmpo files for numerous trademarks

In this story:

Milwaukee Bucks

Apart from being a super basketball player, Giannis Antetokounmpo is proving to be a savvy businessman. He recently filed for numerous trademarks that will help protect his brand from exploitation and unauthorized use, both in the US and abroad.

Laying down the foundation

According to trademark attorney Josh Gerben, the Milwaukee Bucks superstar has filed for three trademarks that run off his well-known moniker, "The Greek Freak." These will apparently lay the foundation for Giannis to launch his own array of products ranging from apparel, stress balls, wrist bands, backpacks, pencils, and even wetsuits!

Due to his incredible on-court skills, humble beginnings, and pleasant personality, Giannis has become one of the most popular pitchmen today. His endorsements range from Nike to JBL, Tissot, and Hulu.

Eyes on the prize

In spite of his numerous business deals, Giannis' focus remains on basketball and helping the Bucks capture another NBA championship. They are set to take on their Eastern Conference rival, the Boston Celtics, on Tuesday at the Fiserv Forum. The 7-footer has been a man on a mission this season and is averaging 37.3 points, 13.4 rebounds, and 5.5 assists per game during the Bucks' 10-game winning streak.

Giannis' hard work and dedication toward his craft are paying off, as he is considered to be one of the frontrunners for this season's MVP award. And with him trademarking his brand, Giannis has secured another avenue to add more revenue aside from his basketball income. All eyes will be on him to see what he has in store, both for his fans and foes alike.

Published
Matthew Dugandzic
MATTHEW DUGANDZIC

Matthew finished his bachelor's degree in Economics (Management) at the University of Split and got his master's degree in the same field at the University of Zadar. Whether it is playing the game as an undersized 6'3'' power forward or simply watching it, Matthew can't get enough of it. After all, he has been an avid NBA fan since the 2000s. But don't get him wrong, as Matthew still loves the old-school NBA and is a true student of the game. From on-court moments to off-court stuff, whether it's about the stars of modern-day basketball or legends of the game, Matthew covers every category of the NBA world and basketball in general, as long as it makes for an engaging and exciting story.