Papa Johns New Official Pizza Partner of Atlanta Hawks

On National Pizza Day, the most exciting day to be a pizza fan, the Atlanta Hawks announced a multi-year exclusive partnership with Papa John’s International, Inc. (NASDAQ: PZZA) (“Papa Johns”). Having opened their newest global hub in the Atlanta area, Papa Johns will become the official pizza partner of the Hawks.

The Hawks join the Miami Heat, Orlando Magic, and Washington Wizards in the NBA as other teams with a partnership. To tip off the partnership, Papa Johns and the Hawks are celebrating National Pizza Day by hosting pizza parties at Boys & Girls Club chapters in the Atlanta area.

As part of this integrated partnership, Papa Johns will work with the Hawks to positively impact the community in multiple ways including ‘Hawks Spirit Days’, memorable experiences for youth at select Community Centers around Atlanta. In addition, the two organizations will host ‘Business of Basketball’ events focused on youth, inclusive leadership, and engagement with the area’s historically black colleges and universities (HBCUs).

“Our partnership with Papa Johns goes beyond pizza,” said Hawks’ Executive Vice President and Chief Revenue Officer Andrew Saltzman. “At the Hawks, we are always looking for partners who are committed to making a profound impact on the community, and we are thrilled that Papa Johns is aligned with us in seeing the value and importance for how they can affect so many across metro Atlanta.”

Celebrating #NationalPizzaDay and the launch of our partnership with @PapaJohns at the Papa Johns Test Kitchen! 🍕

Learn more ➡️ https://t.co/ymdjp3O5I4 pic.twitter.com/nO7gYy3dXj
— Atlanta Hawks (@ATLHawks) February 9, 2022

Most recently, Papa Johns was the presenting partner of the team’s 2022 All-Star Voting Campaign, in which Trae Young received a total of 2,771,070 votes from fans. The fan voting, along with coach voting and player voting, helped the fourth-year guard earn his second nomination and start in his career to the NBA All-Star Game.

“We at Papa Johns have received such a warm welcome from the Atlanta area since announcing our plans to open a new global hub here,” said Max Wetzel, Papa John’s Chief Commercial Officer. “Papa Johns team members work every day to help people gather and enjoy pizza together, and we are honored to be named the official pizza partner of the Atlanta Hawks, a team that brings together fans of all ages and backgrounds from across the region.”

Additionally, the two organizations will partner on digital content such as the team’s annual schedule announcement and events at Papa Johns Test Kitchen located in its new global hub at The Battery Atlanta. Papa Johns will also receive high-visibility in-game features during Hawks’ home games.

Just last week the Atlanta Hawks celebrated the Lunar New Year. You know that Young wasn't going to miss an opportunity to show love to his international fanbase.

Adidas has a history of making triple-white colorways. Of course, 'Ice Trae' is going to get an iced-out pair of his signature sneakers.

Trae’s Inspiration: “Another colorway drop from the ICEE collab is Cotton Candy. One of my favorite sweets growing up was cotton candy. I stayed with the cotton candy ICEE in my cup. The color fade from blue to pink on the upper is so hard and the insoles themselves come with the opposite color fades as well.” Available October 1 for $140.

Trae’s Inspiration: “The first colorway in the collection is my official collaboration with ICEE, one of my favorite drinks growing up. I remember as a kid every day after school we would pick one up on the way home or after practice.” Available October 1 for $140.

This wild colorway hasn't been released to the public yet, however, it is expected to drop in Spring 22.

According to the website HYPEBEAST "The latest installment is a bright and vibrant shape up with mesh uppers smoothly transitioning from greenish-yellow to a Grapefruit Red hue with a Neon Lime shade accenting the eyelets and toe box overlays in patent leather."

This snake-skin colorway is perfect for Young. 'Ice Trae' is cold-blooded like the reptile.

I'll be honest with you; I don't know if we're getting a general release of this colorway. But all we can do is hope.

Trae’s Inspiration: “This colorway is a shoutout and reference to a famous billboard in Atlanta that lets every passerby know who ran the town. On this one, the SO SO DEF logo is printed on the heel and in the sockliner with the exact phrase written on the billboard. Crazy ‘pop’ colors with the yellow and red throughout.” Available November 5 for $140.

I'll be honest with you; I don't know if we're getting a general release of this colorway. But all we can do is hope.

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