Nikola Jokic Ranked Behind LeBron James, Steph Curry on New NBA List

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The NBA has revealed their list of the most viewed players on social media in 2023, and Denver Nuggets star Nikola Jokic is ranked 4th. Trailing only LeBron James, Steph Curry, and Victor Wembanyama, Jokic racked up 1.2 billion views across the NBA's social media pages in 2023, which is just behind the 1.3 billion that Wembanyama brought in.
With James and Curry being the two most popular players in the league, while also playing for arguably the two most popular teams in the league, their place atop this list is not surprising. The Los Angeles Lakers and Golden State Warriors are both massive, as are their respective stars, so this was no surprise.
As for Wembanyama coming in above Jokic, this is also not too surprising, since the rookie sensation had been going viral on social media far before he ever stepped on an NBA court. James, Curry, Wembanyama, and Jokic were the only four players to accumulate over 1 billion views on the NBA's social media pages, with Luka Doncic's 914 million being the next closest to reaching that mark.
After Doncic, the list rounds out with Jayson Tatum, Kevin Durant, Jimmy Butler, Giannis Antetokounmpo, Jamal Murray, Anthony Davis, Kyrie Irving, Austin Reaves, Joel Embiid, and Ja Morant.
With so many big stars in the league, the NBA is in a great spot.
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Joey Linn is a credentialed writer covering the NBA and WNBA for On SI. Covering the LA Clippers independently in 2018, then for Fansided and 213Hoops from 2019-2021, Joey joined On SI to cover the Clippers after the 2020-21 season. Graduating from Biola University in 2022 with a Communication Studies degree, Joey served as Biola's play-by-play announcer for their basketball, baseball, softball, and soccer teams. Joey's work on Biola's broadcasts and in the classroom earned him the Outstanding Communication Studies Student of the year award in 2022. Joey covers the NBA full-time, primarily serving as a Clippers beat writer.